Stepping Up: UX in the Enterprise
Ness spotlights importance of User Experience
User Experience magazine has published an article by Ness SES Director, User Experience Anton Baturan on the vital role played by dynamic design. In the article, Stepping Up: UX in the Enterprise, Anton hypothesizes that in this digital world where the market expectations are high, designers are an indispensable part of a product development team. He writes, "From mavericks to blue chip staples, the industry is abuzz with enterprise user experience. The start-ups of a few years ago have matured sufficiently to challenge the old leaders and now push them to compete not just on technology alone, but on the strength of the product(s) in their entirety."
Click here to read the article: Stepping Up: UX in the Enterprise