Doug Mow highlights importance of customer experience to B2B Marketing
The four pillars of customer centricity explored and explained
B2B Marketing, an international information provider for business marketers, has quoted Doug Mow, SVP Corportate Strategy & CMO Ness SES, in an article explicating the importance of customer experience. The piece titled, The four pillars of customer centricity, elaborates on the key pillars that will turn any business into one that caters to its customer. Mow lends his opinion by noting that it is imperative for organizations to put the customer first right from the executive level. He says, "All executives have to set the example with an absolute obsession with the customer experience. Cultural change will not happen without demonstrated behaviour at the top."
Click here to read the article: The four pillars of customer centricity