Is Apple TV a game changer?
Ness expert says Apple TV may not change TV paradigm just yet
Apple recently announced a complete overhaul of Apple TV but Moshe Kranc, Ness SES's Chief Technology Officer says that the company still doesn't quite reach the mark. In a guest column for Tech Zone 360, an online portal, Moshe says that Apple TV might be the organization's "Achilles Heel" despite its obvious strengths. But he also notes that it might do exceptionally well in TV interfaces. He writes, "It should be a huge success as the TV interface for iPads and iPhones, where the stand-alone experience of app-based TV could be very compelling for individual viewers. This could create a whole new market for personalized in-app advertising."
Click here to read the full article: http://www.techzone360.com/topics/techzone/articles/2015/09/29/410630-apple-tv-coming-soon-your-living-room.htm