James Williams pens column for Information Age
Williams throws light on designing products for the digital economy
James Williams, Director of Experience Engineering, Ness SES has composed a comprehensive article on designing of digital products for Information Age, a leading international technology portal. In the article titled When technical meets creative – the four principles of digital product design, Williams writes about how creative and technical forces need to blend to craft out superior digital products. He notes, "In order to design digital products, an understanding of the business is required – the short term and long term goals and strategy for success."
Click here to read the article: When technical meets creative – the four principles of digital product design