Reaching out to mobile customers
Moshe Kranc weighs in on creating the perfect mobile experience
In the digital economy, it's important to create a holistic mobile experience for customers to engage through every platform. In an article published by CMS Wire, a series of experts including Ness SES's Chief Technology Officer, Moshe Kranc, give their expert advice to organizations looking to boost their sales during the holiday season through mobile platforms. Kranc says organizations should focus on creating a multi-channel approach and user experience. He says , "Design the user experience so it is intuitive and frictionless, with as few steps as possible leading to the desired outcome. The easier it is to make a purchase, the more likely it is that the purchase will be made."
To read the entire article: http://www.cmswire.com/digital-experience/discussion-point-more-about-reaching-your-mobile-customers/