Championing Digital Storytelling – It’s Not About You, You, You. Make your brand relevant to the lives of your audience
Mark Lister, Chief Digital Officer, Ness SES, has authored an article for Fourth Source about the importance of attracting and retaining customers by making brands relevant to their lives. He poses a question to the readers asking, “So, how do companies keep consumers’ attention – what delightful approaches work best?” Digital storytelling is emerging as an accepted pathway through the noise and points to a higher success rate for thoughtful, content-focused propositions.
