Clickstream is the route visitors choose when navigating through any given website. It’s a collection of events collected on the pages visited, products viewed, items searched for a given user. The data from clickstream is one facet of many that provide valuable insights on assessing performance of multi-channel marketing. Data mining of click paths caters […]
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By now the concept of Omnichannel is not as foreign as it used to be. In fact, Omnichannel is one of the key areas while formulating a digital strategy especially within B2C contextualization. Historically the interaction between customers and business was one-way, until the onset of social media ecommerce and of mobile technologies which have […]
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Scala is well known as a general purpose functional programming language. One place where Scala is shining right now is in the world of Big Data. Many of the largest players in the digital economy are betting on Scala by directly developing or connecting Scala-based components for Big Data gathering and analysis. Big Data. Two […]
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Dharmendra Kapadia provides insight on next generation Big Data analysis Big companies across the world have come to realize the importance of Big Data in this digital economy. Dharmendra Kapadia, Senior Direction, Solutioning, Ness SES has authored an article on the emergence and the importance of Big Data for Business World, one of the biggest […]
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