Case Studies

Not just collaborating. Co-innovating.

TennisTV Apps: A whole new way to keep your favourite sport at your fingertips

As content and audience interaction has become increasingly web and device based, ATP Media – the commercial arm of the ATP World Tour - and PERFORM explored how to update and revitalise the TennisTV experience on mobile; to better engage their audience and tap into the enthusiasm of a younger generation of fans. ATP Media and PERFORM own and distribute the rights for both the men’s and women’s professional tennis tours more